Sena Pottackal (she/her) and Ethan Chiu (he/him) from Current Global

Statista estimated $270 billion was spent on social media in 2023. Unfortunately, every day social media content is published that excludes the disabled community, who consists of 1.85 billion people, constitutes 15% of the global population, and collectively controls $13 trillion in buying power. This presentation equips content creators with relevant research and the fundamental knowledge to create social media content to impactfully engage with this large and valuable audience.